If you live in Amherst, Winter Jewelry is essentially your local jeweler — our Williamsville showroom sits inside the Town of Amherst, so we're the closest custom option you have. There's no separate Amherst store; it's one showroom on Main Street, by appointment, and for most of the town it's a ten-minute drive or less.
Amherst is our own backyard, and we know it well — the stretch near UB's North Campus, the corridor around Boulevard and Niagara Falls Boulevard, the quieter neighborhoods off Sheridan. That proximity is the whole point: you're not driving across the region to get a ring made, and it's easy to pop back for a sizing, a cleaning, or a second look at a design in progress.
Being close also makes the by-appointment model work better for you. Students, faculty, and young professionals across Amherst can book an evening slot, sit down privately with a jeweler, and take their time choosing between lab-grown and natural diamonds without a crowd. A lot of Amherst couples start with a custom engagement ring and return for wedding bands later.
Our Williamsville location is just minutes from most Amherst neighborhoods, making us a convenient option for custom jewelry needs.
We have created many custom graduation gifts, engagement rings, and special occasion pieces for UB students and faculty. We understand academic budgets and can work with various price points.
Yes, we offer professional jewelry appraisal services for insurance and estate purposes to all our Amherst clients.
We also handle everyday fine jewelry and gold pieces — gifts, upgrades, and repurposing older jewelry into something you’ll actually wear. Questions about the process are answered in our FAQ; when you’re ready, book a time.
General Inquiries
Phone: (716) 309 4276
General Inquiries
Phone: (716) 309 4276
ASSISTANCE HOURS
Monday:
10 am - 4:30 pm
Tuesday to Friday:
10 am - 7 pm
Saturday:
11 am - 3pm
Sunday:
Closed
MAIN STORE
5500 Main St #210 Williamsville, NY 14221
Our location is easily accessible to all Amherst neighborhoods. Call (716) 309-4276 to schedule your private consultation.
